Job Category
Exemption Status/Test
Reports To
Executive Director of Communications and Public Relation
Date Revised
Web Services
Primary Purpose
Manage, direct and administer the Web Services Department, in accordance with the district’s mission and objectives, to ensure the technical and communication effectiveness of the district’s web presence.
Education Certification

Bachelors’ degree in website design and development, communications, computer science, or a related field, or equivalent experience.

Special Knowledge/Skills

Understanding of web best practices, user experience, and information architecture

Experience with a variety of content management systems

Experience in delivering and managing training for web content contributors

Strong technical knowledge and demonstrated experience in the following technologies:  HTML, CSS and website design tools

Experience with graphic design creation/editing tools such as Adobe Creative Suite


Minimum five (5) years of experience managing the design and development of websites

Major Responsibilities and Duties

Web Administration

  • Lead the Web team to plan, design, implement and maintain the district’s websites, including schools, district, and intranet.
  • Develop modifications or enhancements to existing web-based programs to meet customer needs or system design changes.
  • Implement content management strategies.
  • Work with senior management on appropriate business models for new web projects.
  • Manage projects, including allocation of resources and timelines and reporting on status to management.
  • Document and communicate district standards for website design and development.
  • Provide instruction when needed for proper use of all web applications by employees.
  • Design, edit, develop and maintain district websites.


  • Follow purchasing guidelines to acquire and secure vendor products and services to support Web Services operations.
  • Develop and administer the department budget based on documented needs and ensure that operations are cost effective and funds are managed wisely.

Policy, Law

  • Comply with federal and state laws related to website accessibility, copyright, and student privacy for district campus websites.
  • Comply with policies established by federal and state law and the Texas Education Agency for required web postings.

Personnel Management

  • Motivate and mentor team members to grow individual skill sets and foster growth of Web Services team as a whole.

 Supervisory Responsibilities:

  • Supervise, evaluate, and recommend the hiring and firing of the members of web services staff.
Tools/Equipment Used
Computer and peripherals; standard office equipment
Prolonged sitting; occasional bending/stooping, pushing/pulling, and twisting
Frequent repetitive hand motions; frequent keyboarding and use of mouse; occasional reaching
Occasional light lifting and carrying (less than 15 pounds)
Work is performed in an office setting; may require irregular and/or prolonged hours
Mental Demands
Maintain emotional control under stress; work with frequent interruptions