This generation knows just how important recycling is, but we did some digging, and we fear some of us might be losing the plot. Did you know 73% of the US have access to recycling, yet only 43% of households are participating? We can do better. If we were to fully recycle the 20 million tons of household recyclables that are thrown in the trash, we would reduce U.S. greenhouse gas emissions by 96 million metric tons of carbon dioxide equivalent. We’d achieve the same effect as taking more than 20 million cars off U.S. highways – all from recycling!