


Business, Marketing, and Finance
Learn about the Business, Marketing, and Finance career cluster.

Strengthen your business skills.
The Business, Marketing and Finance Career Cluster® focuses on careers in planning, organizing, directing, and evaluating business functions essential to efficient and productive business operations.
Programs of study
Expand AllAccounting & Financial Services
The Accounting & Financial Services program of study teaches CTE learners how to examine, analyze, and interpret financial records. Through this program of study, students will learn the skills necessary to perform financial services, prepare financial statements, interpret accounting records, give advice, or audit and evaluate statements prepared by others. This program of study will also introduce students to mathematical modeling tools.
Course pathways
Note: This program has a specialized version as part of the Lakeview Centennial HS (LCHS) College and Career Magnet as well as the Naaman Forest HS(NFHS) Global Business & Leadership magnet.
Level | Campus pathway | GRCTC pathway | LCHS CCM & NFHS GBL pathway |
---|---|---|---|
1 |
8D100, 8D105 DC Principles of Business, Marketing and Finance, and/or 8F210S 8D120, 8D125 DC |
8D100, 8D105 DC Principles of Business, Marketing and Finance, and/or 8F210S 8D120, 8D125 DC |
8D600 CCM, 8D510 GBL |
2 | 8F200, 8F205 DC Accounting I |
8F200, 8F205 DC Accounting I |
8D615 DC CCM, 8D520 GBL, 8D525 DC GBL |
3 |
8F100, 8F105 DC 8F300, 8F305 DC |
8F900S GRCTC (Fall) 8F915 DC GRCTC (Spring) |
8F625 DC CCM, 8F520 GBL, 8F525 DC GBL |
4 | 8F410 Insurance Operations |
8F930S GRCTC (Fall) 8F920S GRCTC (Spring) |
8F630 CCM, 8F635 DC CCM, 8F530 GBL, 8F535 DC GBL |
Potential careers
Occupations | Median Wage | Annual Openings | % Growth |
---|---|---|---|
Accountants and Auditors | $71,469 | 14,436 | 22% |
Loan Officers | $68,598 | 2,419 | 19% |
Personal Financial Advisors | $86,965 | 1,861 | 52% |
Administrative Service Managers | $96,138 | 2,277 | 21% |
Insurance Underwriters | $66,206 | 594 | 14% |
Postsecondary options
Below is a list of potential career certifications for a student interested in this program of study.
Education Level | Options |
---|---|
HS Dual Credit/Industry Certification |
|
Certificate/License* |
|
Associate's Degree |
|
Bachelor's Degree |
|
Master's/Doctoral Degree |
|
*Additional industry-based certification information is available on the TEA CTE website.
**Added, offered at some GISD campuses
For more information on post-secondary options for this program of study, visit the TXCTE website.
Expanded learning opportunities
One of the best ways to acquire experience in your chosen career is by engaging in exploration activities, work-based learning, or by joining a Career and Technical Student Organization (CTSO).
Exploration activities
- Join Business Professionals of America (BPA), Future Business Leaders of America (FBLA), and DECA
Work-based learning activities
- Get an internship with a local accounting firm
- Earn a Microsoft Office Specialist (MOS) certification
Business Management
The Business Management program of study teaches CTE learners how to plan, direct, and coordinate the administrative services and operations of an organization. Through this program of study, students will learn the skills necessary to formulate policies, manage daily operations, and allocate the use of materials and human resources. This program of study will also introduce students to mathematical modeling tools and organizational evaluation methods.
Course pathways
Note: This program has a specialized version as part of the Lakeview Centennial HS (LCHS) College and Career Magnet as well as the Naaman Forest HS(NFHS) Global Business & Leadership magnet.
Level | HS Campus pathway | GRCTC pathway | LCHS CCM & NFHS GBL pathway |
---|---|---|---|
1 |
8D100, 8D105 DC 8D210S |
8D100, 8D105 DC 8D210S |
8D600 CCM, 8D510 GBL, 8D515 DC GBL |
2 |
8D120, 8D125 DC 8D230, 8D235 DC |
8D120, 8D125 DC Business Information Management I |
8D615 DC CCM, 8D520 GBL, 8D525 DC GBL 8D660 CCM, 8D540 GBL |
3 |
8D200S, 8D205S DC 8D220S |
8D930S GRCTC (Fall) 8D910S, 8D915S GRCTC (Spring) |
8D630 CCM, 8D530 GBL |
4 | 8F400 Statistics and Business Decision Making |
8D950 |
8D200S, 8D205S DC 8D220S (LCHS) 8F400 |
Potential careers
Occupations | Median Wage | Annual Openings | % Growth |
---|---|---|---|
Administrative Service Managers | $96,138 | 2,277 | 21% |
Management Analysts | $87,651 | 4,706 | 32% |
General and Operations Managers | $107,640 | 18,679 | 20% |
Operations Research Analysts | $78,083 | 1,128 | 38% |
Supervisors of Administrative Support Workers | $57,616 | 14,982 | 20% |
Postsecondary options
Below is a list of potential career certifications for a student interested in this program of study.
Education Level | Options |
---|---|
HS Dual Credit/Industry Certification |
|
Certificate/License* |
|
Associate's Degree |
|
Bachelor's Degree |
|
Master's/Doctoral Degree |
|
*Additional industry-based certification information is available on the TEA CTE website.
**Added, offered at GISD campuses and GRCTC
For more information on post-secondary options for this program of study, visit the TXCTE website.
Expanded learning opportunities
One of the best ways to acquire experience in your chosen career is by engaging in exploration activities, work-based learning, or by joining a Career and Technical Student Organization (CTSO).
Exploration activities
- Join Business Professionals of America (BPA), Future Business Leaders of America (FBLA), and DECA
Work-based learning activities
- Get an internship with a local business or chamber of commerce
- Microsoft Office Specialist (MOS) Certifications
Entrepreneurship
The Entrepreneurship program of study teaches CTE learners how to plan, direct, and coordinate the management and operations of public or private sector organizations. Through this program of study, students will learn the skills necessary to formulate policies, manage daily operations, analyze management structures, and plan for the use of materials and human resources.
Course pathways
Note: This program is offered as a specialized version as part of the Lakeview Centennial HS (LCHS) College and Career Magnet as well as the Naaman Forest HS(NFHS) Global Business & Leadership magnet.
Level | CCM LCHS and GBL NFHS pathways |
---|---|
1 | 8D100, 8D105 DC, 8D600 CCM, 8D510 GBL CCM or GBL Principles of Business, Marketing and Finance |
2 |
8D120, 8D125 DC, 8D615 DC CCM, 8D520 GBL |
3 | 8N600 CCM, 8N540 GBL CCM or GBL Entrepreneurship |
4 |
8N310, 8N315 DC, 8N550 GBL, 8N555 DC GBL |
Potential careers
Occupations | Median wage | Annual openings | % Growth |
---|---|---|---|
General and Operations Managers | $107,640 | 18,679 | 20% |
Management Analysts | $87,651 | 4,706 | 32% |
Managers, All Others | $113,110 | 1,794 | 26% |
Postsecondary options
Below is a list of potential career certifications for a student interested in this program of study.
Education level | Options |
---|---|
HS Dual Credit/Industry Certification |
|
Certificate/License* |
|
Associate's Degree |
|
Bachelor's Degree |
|
Master's/Doctoral Degree |
|
*Additional industry-based certification information is available on the TEA CTE website.
**Offered at LCHS and NFHS
For more information on post-secondary options in this program of study, visit the TXCTE website.
Expanded learning opportunities
One of the best ways to acquire experience in your chosen career is by engaging in exploration activities, work-based learning, or by joining a Career and Technical Student Organization (CTSO).
Exploration activities
- Join the Business Professionals of America (BPA)
- Join the Future Business Leaders of America (FBLA)
- Join DECA
Work-based learning activities
- Internship with local management consulting firm
Marketing and Sales
The Marketing and Sales program of study teaches CTE learners how to collect information to determine potential sales of a product or service and/or create a marketing campaign to market or distribute goods and services. Through this program of study, students will learn the skills necessary to understand and apply data on customer demographics, preferences, needs, and buying habits.
Course pathways
Level | Campus pathways | GRCTC pathway |
---|---|---|
1 |
8D100, 8D105 DC, 8D600 CCM, 8D510 GBL 8D210S Middle School |
8D100, 8D105 DC 8D210S |
2 |
8N210S 8N230S |
8N200S 8N210S 8N230S 8N2205 |
3 |
8N220S 8N200S 8F400 |
8N9305, 8N9355 DC GRCTC (Fall) 8N960S, 8N965S DC GRCTC (Spring) |
4 |
8N310 (3), 8N315 DC,8N550 GBL, 8N555 DC GBL |
8N970 GRCTC, 8N975 DC GRCTC
Advanced Marketing |
Potential careers
Occupations | Median wage | Annual openings | % Growth |
---|---|---|---|
Marketing Research Analysts and Marketing Specialists |
$70,346 | 4,664 | 40% |
Insurance Sales Agents |
$43,181 | 5,886 | 30% |
First-Line Supervisors of Retail Sales Workers |
$72,550 | 2,826 | 15% |
Wholesale and Retail Buyers |
$51,106 | 1,299 | 19% |
Postsecondary options
Below is a list of potential career certifications for a student interested in this program of study.
Education level | Options |
---|---|
HS Dual Credit/Industry Certification |
|
Certificate/License* |
|
Associate's Degree |
|
Bachelor's Degree |
|
Master's/Doctoral Degree |
|
*Additional industry-based certification information is available on the TEA CTE website.
**Offered at GISD campuses and the GRCTC
***Only offered at the GRCTC
For more information on post-secondary options for this program of study, visit the TXCTE website.
Expanded learning opportunities
One of the best ways to acquire experience in your chosen career is by engaging in exploration activities, work-based learning, or by joining a Career and Technical Student Organization (CTSO).
Exploration activities
- Join the Business Professionals of America (BPA)
- Join the Future Business Leaders of America (FBLA)
- Join DECA
Work-based learning activities
- Do an internship with a local marketing firm
- Shadow a real estate agent
- Operate a school store on campus

Graduation planning
Endorsement: Business & Industry
See course descriptions and additional information on the course descriptions page.